Psychology and Psychiatry

Neuro-linguistic programming

Neuro-linguistic programming - This is a specific direction of practical psychology and psychotherapy, based on the process of copying conscious or unconscious verbal and non-verbal behaviors of subjects who have achieved success in a certain area. Neuro is a way of human thinking, worldview, stereotypes, originated as a result of contact with the environment and society. The followers of neuro-linguistic programming are convinced that the key to business success, in the first turn, is in the individual, and the study of the way of thinking allows us to reveal the internal resources of the individual. Linguistic is the language of man, that is, is an integral part of human existence. Initially, people do not think about the importance of speech in the social environment. Learning to understand speech structures and managing linguistic constructions plays a pivotal role in the modern world, in which the ability for communicative interaction is increasingly valued.

Programming is an understanding that the individual himself controls his own life through strategies akin to a computer that uses special programs to achieve its goals. Comprehending the strategies through which actors regulate their own lives, they provide a choice for themselves: to continue to act or to try to develop their potential and personal effectiveness. In essence, the neuro-linguistic programming method is the study of one's own mental activity, behavioral reactions and speech potential, with which a person can build a whole set of effective strategies that promote decision making, building relationships, new beginnings and accomplishments, managing groups of individuals, creating harmony in their existence. The man in all that he did not commit, uses strategies. However, more often, such strategies dwell outside his consciousness. Often, subjects simply do not realize why they act in this way, and not otherwise.

Neuro Linguistic Programming Techniques

The founders of neurolinguistic programming are considered R. Bendler, D. Grinder and M. Erickson. Initially, human neuro-linguistic programming (NLP) was used in psychiatry to get rid of various phobias and phobias, to get rid of stress, to overcome all sorts of everyday difficulties and to increase confidence in one’s own potential. As it developed, this direction acquired all new adherents who introduced something fresh and discovered other areas of neuro-linguistic programming. In addition, the described technique absorbed effective psychotechnics used in real life.

Treatment with neuro-linguistic programming has become widespread today. This technique, however, like most other information, can be used for the benefit of yourself and the environment or to the detriment. Whether the application of this direction will benefit or harm depends on the purpose of use, on who exactly practices the technique and how. Therefore, it is always necessary to take responsibility for the consequences of applying any neuro-linguistic programming techniques to yourself.

The negative aspects of using the described psychotechnology can be traced in modern advertising. All advertising propaganda is based on the methods of neuro-linguistic programming. At first glance, there is nothing wrong with that. However, there is one significant "but."

The neuro-linguistic programming techniques used for promotional purposes are based on circumventing the logical conscious barrier and the comparison made by an individual during the decision to purchase goods. Each subject perceives and masters the information coming from the outside world, unequally. Such channels of perception are also called modalities or representative systems. Often, in the literature describing various neuro-linguistic programming techniques, three channels of perception are distinguished, namely, visual or visual, auditory or auditory, sensual or kinetic.

For visualists, visual images, colors, pictures are important. The following words can be heard more often in their speeches: “see”, “vague”, “dark”, “bright”, etc. Most of the representatives of a strong part of the population are visulists.

The group of audialists includes the most beautiful feminine. Audiologists think with auditory images and sounds, and in conversation they use the following words more often: “hear”, “loud”, “harmonious”, “noisy”, “sound”, etc.

The thinking of the kinesthetic type of individuals is based on internal sensations, touches, experiences that are expressed in such words as: “feel”, “soft”, “feel”, “touch”, “warm”, “smooth”, etc.

It should be understood that if an individual is aware of only one of the above channels of perception, then often all his fears and sufferings accumulate in another channel of perception. For example, when the subject is kinesthetic, rarely using the perceptual visual channel, the pictures presented to them will be extremely frightening. He at an unconscious level avoids using this system for the purpose of his own protection. With the help of manipulations with modalities, you can raise your mood and overall well-being.

The technology of neuro-linguistic programming allows one to heal the human psyche, to change his attitude towards negative events or tragic situations that have previously occurred in life, to open and heal past mental wounds that prevent an individual from enjoying life.

In addition, neuro-linguistic programming contributes to:

- gaining control over your own fears and phobias;

- changing attitudes towards life;

- increase self-esteem and confidence in their own potential;

- understanding and defining strategic goals for the near future, as well as long-term plans;

- strengthening or learning the skills of communicative interaction with society;

- building healthy and strong relationships with the environment;

- unlocking potential and its effective use.

Every situation is shaped in a certain way. Below is an event formation on the example of jealousy. Any phenomenon is perceived sequentially through three channels (representative systems). At first, visual perception takes place, then the auditory, final stage - the birth of feeling. That is, each event can be represented as the following formula: B → A → K. Thus, at the initial stage, the jealous individual presents scenes of betrayal of his partner, that is, visualization takes place. And the brighter the fantasy, the clearer the pictures will be. At the next stage, the zealot begins to hear the affectionate words of the traitor, ooh and sighs, that is, audialization is performed. The third stage is marked by the emergence of a direct feeling of jealousy. In other words, a specific negative situation arises in the head of the jealous. The described pattern is characteristic for any events.

With the help of neuro-linguistic programming, you can make changes to the chain of events that contribute to the cessation of injury to your own psyche. Thus, at the initial stage, visualization of unpleasant moments for the subject takes place, which can be either far-fetched or real.

Neuro-linguistic programming involves intervention in the process of the second stage. It is necessary to imagine that all the visual images of actions that originated at the initial stage are performed under any silly and funny melody, someone's cheerful cries. The result is that in the third stage a completely different feeling will appear instead of jealousy.

The method of neuro-linguistic programming, as well as other types of psychotherapy have a number of limitations. It is not recommended, in the first turn, to apply neuro-linguistic programming in politics, since most manipulative technologies are well known in the political community, and an attempt to use them instantly reveals true motives. If a person has set a goal for himself to make a career in the legislative sphere, then using the techniques of neuro-linguistic programming, he will face either complete disregard and further expulsion, or a similar malicious and purposeful response.

Secondly, the methods of this direction are not used in the "big" business, due to the above reasons. Thirdly, the technique of this direction is not recommended to apply in jurisprudence.

At various stages of the formation of this direction, the adherents of programming tried to give it the most accurate definition.

Neuro-linguistic programming is:

- the science that studies and comprehends brain codes;

- analysis and reproduction of perfect human behavior;

- a template built on the understanding of the standards of communicative interaction and stereotypes of mental activity;

- learning and methodology for creating the necessary techniques;

- technology copying human behavior;

- a set of techniques, the value of which is considered their effectiveness.

Neuro-linguistic programming techniques are used to improve one’s own life and personality traits, improve relationships, career growth, professional realization, etc.

Human neuro-linguistic programming is used in the following areas. Initially, the main area of ​​application of programming was the communicative interaction of individuals. According to the concept of this direction, human experience consists of their sensations and characteristic features.

In the theory of neuro-linguistic programming, there are no clear limits to the knowable. In addition, it is believed that it is more optimal to study the experience of human subjects than anything else. As a result, several areas of programming were born: phobias, immersion in trance, pain management, training of personnel, research of spiritual experiences, study of behavioral reactions of subjects, improvement of communication skills, copying the behavior of some famous people to understand the behavior in certain situations.

Technology neuro-linguistic programming involves the use of many different exercises, for example, an exercise called "light the film." It consists in the following. Every individual in his life had negative moments, written in the memory in the form of a clear picture. Such memories have a devastating effect on the person. To get rid of them, you need to get a negative picture out of your memory each time making it brighter, until the image disappears.

The described technique can be used and vice versa. For example, a person has forgotten an important part of events that needs to be restored. To this end, it is recommended, when presenting an event, each time to increasingly thicken the paint, that is, to make the image darker. In this case, forgotten fragments come out of the subconscious. Thus, the individual gains access to the image in which some of his element was missed.

Another effective and popular neuro-linguistic programming exercise is called "Twenty Years Later." To reduce the intensity of experiences, it is recommended to present an unpleasant event, or a place, a person as it will all be twenty years later.

Neuro-linguistic programming treatment is more often used for alcoholism and for the elimination of phobias. The achievement of rapport (that is, the establishment of trusting relationships), which is necessary for strengthening self-confidence, building sympathy, compassion, empathy and improving communication skills, is considered to be the pivotal moment of this direction. Rapport can be set by imitating other people's behavioral reactions, namely, copying gestures, postures, facial expressions, attitudes, intonation, speech rhythm, respiration rate.

Supporters of this direction use rapport in order to facilitate contacts with the social environment. Eye movements, people's views provide meaningful data to interlocutors, containing information about the preferences of the individual to receive information through hearing or sensations, visually.

One of the methods of changing settings is the assumption based on the fact that they correspond to reality. The coach gives the installation or asks the student to conduct in such a way, "as if" the result was already real or imminent. Presets, widely used in human programming, contain the conviction that any behavior is always characterized by the presence of positive goals (conscious or not) and is the optimal choice that is permissible in a given period. An undesirable result is feedback, not failure. A negative result is a chance to act differently with the next opportunity. Since the individual people have all the necessary internal potential.

The psychology of neuro-linguistic programming is to modify the internal state, the attitude to the problem situation or unacceptable behavior in order to achieve the desired results.

Neuro-linguistic programming techniques contain a search for motives that are the foundation of an unwanted behavioral response, and the formation of other ways to achieve similar goals.

In neuro-linguistic programming, the motive associated with a particular emotional state or physiological state is called an “anchor”. For the development of "anchors" they try to provoke a positive creative mood, which is associated with any simple motivator (stimulus), for example, with a touch or gesture. Subsequently, this "anchor" can be used to create the desired state, if necessary.

Thus, the psychology of neuro-linguistic programming is to assist the individual in self-realization. This direction contributes to the acquisition of effective control over your own thoughts, feelings, behavior, allows you to improve communication skills, transform useless attitudes and more plastic to respond to events. This direction helps to realize individual motivation, to form more positive attitudes, to define strategic goals, to fully reveal their potential, to achieve success in life.

Neuro-linguistic programming is aimed at studying the functioning of the individual and offers mechanisms for understanding experience and programming behavior. It is used in therapeutic counseling, sports, performing arts, advertising and business, to improve prospects and optimize results.

Neuro Linguistic Programming Examples

Today, this direction has found wide application in all sorts of different areas of people's lives. The effectiveness of the technician is confirmed by the work of salespeople and managers around the world. Previously, managers were focused on the quality and quantity of work performed by staff. Today, the ability of the authorities to establish contacts and maintain harmonious relationships in the team, ranging from middle managers to simple subordinates, comes to the fore. Since the profit indicators depend on the corporate culture, its competitiveness depends on the coordinated work in the company. In the realities of the modern market, neuro-linguistic programming skills are extremely relevant and quite important.

Today, the most valuable feature of a successful manager is the ability to work with the team, which must be constantly improved by improving communication skills. A good leader must always remember such important management elements as the ability to influence the masses, in particular the personnel, the ability to motivate them to achieve the set results. This is not the last value has the inner charisma of the leading person, his charm.

The authorities of the new generation understand that the amount of knowledge about the behavior of their own employees directly affects the development of a common language with the team.

The techniques proposed by NLP are often used to achieve new business development prospects, increase sales, attract customers and investors.

Neuro-linguistic programming can create fundamentally "new" managers who can competently manage personnel and organization as a whole, interact with potential customers and consumers of services.

The application of this direction in the business is due to its technologies, which contribute to a more complete and accurate collection of information and quality management of it, by making very rapid changes in the mental operation of people.

Neuro-linguistic programming techniques are more commonly used in the sale of goods and services. For sales efficiency, you must adhere to two parameters - quality and level. The level is the quantity of all purchased services or goods, and quality is the volume of each particular purchase. The level of sales is easily increased with the help of an advertising campaign. A technique in this direction can increase the effectiveness of the advertising company.

In advertising, programming technologies are often used to solve such problems: determining the audience, using novelty methods to develop advertising ideas directly, analyzing the effectiveness of such advertising ideas.

The definition of an audience is the identification of objects of attention and specific strategies of mental functioning characteristic of the target audience in question. These actions allow you to create comfortable messages for a specific audience.

Regulation of the buyer's attitude, a challenge to the state of absolute trust, respect, interest are the tools of this direction, allowing to significantly increase the quality of all sales.