Content Analysis - This is a standard method of analysis, which is used by researchers in the social sciences. Its subject is the content of the text, which comes down to numerical indicators and is amenable to statistical processing. Content analysis comes from the English "contents", which means content, therefore, content analysis.
The method of content analysis is used as a quantitative method in the analysis of textual information, which are further amenable to the interpretation of the acquired numerical patterns. It is used in the study of invariant in essence and structure of sources, which is externally manifested as a randomly organized and non-systematized text array.
Content analysis has a philosophical meaning, which is to deviate from the diversity of textual information to a more abstract material model. The areas of knowledge in which the method of content analysis is attached is quite extensive. It can be applied in sociology, political science, where it is popular, also in psychology, personnel management, PR, history, anthropology, literary criticism. Scientists have given statistics in which they described the distribution of research in the sciences, using content analysis. Most often this method is found as a means of studying in anthropology and sociology - 27.7%, in communication theories it is found a little less often - 25.9%, in the study of political science it is - 21.5%. Less commonly, the method of content analysis is found in the field of research of historical events, the study of public relations.
The content analysis method helps to analyze various types of text files: media reports, advertising, propaganda materials, speeches of political activists, various party programs, literary works, historical sources.
A researcher who uses the method of content analysis, based on the acquired knowledge of the true content of textual materials, can make a conclusion about the real intentions of the communicator itself and all sorts of effects of this message. Consequently, the primary meaning of the message can be restored from the very same message. Therefore, the content analysis goals contain communicator motives and permissible effects of the content of the message on the target listener.
The content analysis method explores and analyzes the obvious, explicit message content. An important condition here is the semantic unity of the interpretation of this content by all who are included in the communicative process, including the researcher. By systematizing the content segments into categories, the researcher assumes that the relevant segments were clearly understood by the recipient and the communicator.
Content analysis is used, initially, to clear and pronounced content.