Imageology is a science designed to help learn how to produce always the exact impression that you planned. Many people underestimate, superficially perceive the theme of beauty and image, saying that it is easy to be beautiful, it is much more difficult to demonstrate the mind. The mind with beauty as if opposed, is considered behind the scenes that it is enough to be either smart or beautiful, and people fall into two opposite categories, choosing one side.

Sometimes you need to demonstrate your best professional skills: intelligence, responsibility, business acumen, sense of duty, purposefulness, punctuality. Usually these are typical work situations: you want to sign a contract, get a job, or a career promotion. The mind here goes, indeed, to the basic plan.

In the area of ​​personal relationships, for example, a girl, firstly, I want to be attractive, feminine, affectionate, sometimes defenseless. The mind is also required here, all qualities create a unique combination. Each has a mind and charm, the only question is the manifestation of these qualities, because a person is inclined to focus on one thing, forgetting about his other sides.

Imageology, as the science of the impression we create, calls it an inefficiently chosen image, when one area of ​​life is thoroughly developed, the rest of it begins to fall out. Efficiency from any actions, when the image is incorrectly built, begins to fall.

What is imageology

Imagelogy and psychology are closely related, since imageology studies the perception of images of a person’s external manifestation, and this psychological concept takes place according to the laws of psychology. How do people perceive you, at the expense of what, what tools can you manage this impression? To select the right image, you need to be an expert in social influence, to know and monitor the psychological characteristics of perception, to be able to present yourself, and not to forget about the style, color and other wisdom of beauty.

Imageology, as a science rather young, is based on the developments of sociology and psychology, as well as stylistics, coloristics, the laws of creating images and influence. Psychology and sociology help to create a project of an image, which further allows to introduce imageology with quite specific tools. Today, it coexists with the popular theme of PR and promotion, the correct positioning of oneself in public.

There are three basic goals, the most popular among the clients of image makers. The first is the formation of a positive attitude towards the individual, the desire to arouse people’s sympathy, interest and trust. This may be the situation of a first date, meeting a partner’s parents, or even socializing with friends.

The second goal image makers face quite often is the creation of a bright recognizable image. This applies mainly to public people who have the task to be remembered, to make an indelible impression. Here it is not even necessary that it be positive. For this there are quite specific techniques regarding changes in wardrobe, gestures, facial expressions and other emotional manifestations.

The third goal is to create an authoritative image, to cause respect. When creating this image, you should put yourself a little higher in order to create the desire of the audience to perceive the leader and follow the authority.

Ask yourself what situation you are in, why you need to create an impression. After you have decided on what image you need - you should choose the appropriate means, choose from all the tools of imageology exactly those that are required for a given goal.

The first tool - the appearance and clothing that should be properly selected. To form a positive attitude, clothing should be simple, understandable and concise. Do not choose a complex cut, unusual fabrics, textures and color combinations. Image maker will recommend and help to choose rather monophonic and clear colors and silhouettes that do not cause people irritation and excessive attention. Some may like them, but another person may not understand them. In this case, it is better not to experiment, as in the formation of a recognizable image.

When creating a bright, memorable image, on the contrary, it is important to cause a reaction in people, perhaps even to the point of outrage. Someone, in spite of this, will find the image incredibly beautiful, there will be connoisseurs who will speak about it. The main thing here is the reaction, because the image can be contradictory, with the use of extravagant accessories that catch the eye.

If the goal is to create an authoritative image, increase status and significance - the image must contain expensive status elements, well-known labels, exclusive watches. Clothes and shoes should be of all known expensive significant brands.

Depending on the task, we can use absolutely opposite principles. To create a positive attitude and sympathy, we dress simply, with a small number of accessories, to look neat and well-groomed - the one who targets the image we form a feeling of belonging, he should be pleased to look, while the simple elegance of the dress excludes the possibility of rejection and envy . A recognizable image, by contrast, aims to create a storm of emotions. The authoritative image is not everyday, it is necessary only for a certain group of people who need to emphasize and improve their status.

Fundamentals of imageology and business communication

The next aspect of creating a favorable image is the verbal representation of oneself. What and how should I say, so that speech complements how you look, and is conducive to further communication, according to the chosen course? To form a positive attitude, speech should be simple, understandable. Do not speak long phrases and use complex turns. Even if communication concerns a complex profession - look for simple explanations, an easy format of the information you transmit.

Complex expressions should be used if your goal is to create an opposite, authoritative image. Here, even highly specialized terminology, which in this situation will emphasize your awareness, should be allowed to earn respect for your knowledge and opinion.

If your image is bright, recognizable - it is worth adding interesting turns to speech, equipping it with emotions, gestures, using metaphors, comparisons, impersonations, adding liveliness and energy to it. Your speech should not so much carry information, as evoke emotions.

Calm, unemotional communication is contraindicated - you must charge the other person and inspire him.

One of the interesting tools of imageology is the distancing from negative signals. There are wars, crises, diseases, conflicts, but to form and maintain a positive attitude, you need to avoid these topics in communication. Even when they ask you a direct question to the forehead - react as if you have not heard the question, you are not discussing this topic, transfer the conversation to another, simpler and more positive topic. In this image, you should not go into direct conflict and seriously explain why you don’t want to touch this topic, it’s enough and most appropriate to show your unwillingness to discuss it. And, of course, if complex topics are discussed by others - do not interfere in their discussion.

When forming a recognizable image, one can already be contradictory, it is not necessary to cause only positive emotions. You can emotionally lead a person, for example, by first clearly showing your joy to the good weather, and then be terrified that there is a war somewhere. Thanks to the negative signals you can play on the emotional difference. However, you need to use this technique carefully, then you will need to return the interlocutor to positive emotions. You also need to feel a balance, if you go over a simple one after discussing a complex topic, the adequacy of behavior must be maintained.

If you are building a reputable image - never avoid important complex topics. You can form the desired image only if you express your specific point of view, speak and clearly define your position, for example, on the political situation in the country. And even in family relationships, you need to speak openly and completely clearly how you feel about a particular issue or person. If you avoid it - the authority to acquire and retain will not work.

To build effective communication in every area of ​​life, you need to understand the situation correctly and track it in order to choose the desired image. For personal relationships, an image aimed at obtaining a positive response is more suitable, for work it is authoritative, for a public party, for example, a recognizable bright image is well suited.

Imagelogy - how people like

Before you start trying to create a charming image, it is worth deciding who it will affect, what you need, what your expectations are. Choose one of the areas of activity in which your image will work - this is either personal, professional or business, or, rarely, a public sphere. If this is a personal sphere, then who are you targeting? Perhaps this is your man or even a new company of friends.

Is it possible to create a successful image at once in all spheres? Each of them requires a separate study. You can not buy one dress that will magically transform you and be appropriate in personal, and in business or public contacts. Even the famous little black dress will not meet all this functionality. At work, you can be expected, for example, to be creative, and outwardly this should be reflected in a bright, even somewhat non-standard image. With girlfriends you will want to be open and fun, and again the black dress will not be able to demonstrate these aspects of your personality. If you need to be noticed in public, you will merge with the mass in it. And with a man the girl, for sure, wants to be gentle, affectionate and fragile, which again will not work to express such a dress.

But if for work you beat the dress with a jacket, you can add rigor and formality. For the creative creative profession, these can be unusual accessories. On a date, add to the attire of tenderness, what will help soft colors and fabrics, stoles, smaller and elegant accessories.

Imageology will help you to build the image correctly, due to the fact that you will first ask yourself where you are going in this image, and what its purpose will be, and then will provide tools for it. A properly built image will refine for you, create, for example, at work such a necessary business image and authority. The authorities will see it and, accordingly, help you in this.

If the first mistake in creating an image is an attempt to form a universal image, then the second most frequent one is the discrepancy of your wardrobe to the lifestyle. Divide all the time conditionally into parts. Most likely, you spend most of your time at work, then the amount of time spent at home follows the volume, while a small part of the time is spent relaxing and going to people. However, when analyzing a wardrobe, you will find that about half of it consists of clothes for leisure time.

Despite the fact that you spend a third of your time at home, you most likely do not have a home wardrobe as such. At home, we walk in that no longer suitable for an exit. Is it any wonder that relations with domestic ones are spoiling? The wardrobe often does not correspond to the sphere of life. Women come to stylists, hairdressers or even friends for advice on how to be beautiful, interesting and attractive to her husband. And the right decision here is to pay attention to the home wardrobe, because most of the time you spend together at home. It makes no sense to buy another cocktail dress at a time, if for your goal you really need to become beautiful at home.

Imagelogy - the secrets of personal charm are accessible and understandable to absolutely everyone who has decided to learn how to create the right image and leave a good impression after them. Charisma is like a certain scent, which remains even after a person leaves. You should not chase the fashion templates, first of all listen to yourself, because it will be the image that will be revealed to you. Then take into account your type of figure, color type. Ideally, you should feel comfortable in the image you choose, both externally and psychologically. A feeling of comfort and inspiration, the pleasure of your image will indicate that you are moving towards the right goal, the one that really can make you happy.

The huge mistake of people trying to create a harmonious image is its idealization. For example, when a guy gets acquainted with a girl, he becomes more active and begins to tell how good he is at school, at work, about all his victories, the right attitude towards girls, the desire to build a family, and the absence of bad habits. What will be the impression of a girl from him? She will probably think that he is lying and hiding something for sure.

Why is this happening, why does it always seem that the guy cannot be so good, even if it is objectively possible? Do we really not allow the fact that people are almost perfect, kind, loving family, striving for good relations, family values? Our psychology of perception is arranged in such a way that we certainly need some kind of clue, when we know for sure that a person is not perfect in something, has flaws. Having received such a clue, we stop looking for these shortcomings on our own.

At the interview, the image works especially clearly, for 15 minutes you can create the desired image and achieve a result if your image is built correctly. Imagine a situation where you come to a future employer and tell how you love this job, how you dreamed about it, how hard-working and responsible you are, are ready to stay at work, to go on a non-working day. The employer will definitely think that you were insincere and something important to keep back. There will also be a sense of stereotypedness, memorization of what the employer needs to say for a good impression.

You should not idealize an image, try to create it according to clear rules and canons, you must give the object that your image will affect, information about some of your shortcomings with minimal risk of its negative impact on the entire image and your interaction with this person. You can absolutely straightforwardly tell about how good you are a professional, what qualities and skills you have, but you also have to say something about certain things that they don’t give you so well, maybe even demonstrate it.

So you will create a feeling of sincerity and openness, the listener will believe you, he will no longer need to dig into you to find flaws on your own. Discussing such moments, you create certain emotions in the listener, and it is important to be able to manage them.

Emotions - the second thing worth paying attention to. Idealizing their image, people forget about emotions, the image ceases to be alive, natural, individual. The most memorable and vivid image - the one that carries emotions. How can you add emotions to your image? First, it is a combination of contrasts, the richness of your voice and speech techniques, your gestures, facial expressions, behavior, visual component, which you can catch on. It is important that the image contains details that can draw attention, which will interest the imagination, and it will be interesting to study them. This may include beautiful accessories, layered clothing, even touching yourself, but it’s important not to overdo it.

Many people naively believe that there is not much point in dealing with the processes of creating an image, image, working out clothes, voice, speech, gestures, postures, facial expressions, because everyone is beautiful in the soul, let people love better for their inner content. Imagine that you came to a bookstore with a huge assortment of books, half of which are really beautiful and interesting. But how will you understand what kind of book you need? How will you choose? The first thing you look at is the cover, it should be interesting for you to have a desire to study what is inside. In order to study you, it is very important to create this attractive primary image.

Image secrets of personal charm reveals from a scientific point of view, it provides detailed instructions and a plan for creating an image according to the individual goal of a person.