Psychology and Psychiatry

Color psychology

Every day, color everywhere surrounds any person, evoking unique feelings and emotions. The choice of interior and household items, accessories, improvised means, clothing, and everything else according to the shades of the color palette testifies to the personal preferences, internal sensations and mental state of the individual. The personal preferences of the color scale characterize the mood of the upcoming event or temperament.

The choice of color tone drastically affects the psycho-intellectual state of the individual. Psychologists have determined that restrained in colors the environment attracts, soothes, favors the creative atmosphere, improves communication of people. Color tone is able to influence feelings, not logic. Studies have shown that 80% of the color is "absorbed" by the nervous system, and 20% - by sight. There is a certain relationship between color and perception. It is truly established that each color tone has subconscious associations. Color, like form, affects emotionally any personality. He is able to instill a sense of comfort and peace, to attract or repel, disturb or excite. This can be clearly seen when flipping through booklets, viewing good advertising films or looking at posters, casting eyes on expressive spatial and color solutions.

The meaning of colors in psychology

Color tone affects the psychology and physiology of the individual, with its help it is easy to evoke one or another emotion. The first creator of the color scheme was Leonardo Da Vinci. He singled out 6 basic tones.

Besides the fact that color has a certain meaning in psychology, it is endowed with some other abilities:

- creates a cold or warm environment;

- causes a psychological reaction;

- emphasizes mood, quality, feeling;

- reflects the seasons;

- has physiological effects in the form of negative or positive optical stimuli;

- appeals to the senses: gives volume to objects and the environment;

- touches sensations, for example through a pleasant appearance, brings visual satisfaction or repels.


♦ Symbolizes higher intelligence, wisdom, maturity. If violet prevails a lot, for example, in clothing or interior, then it causes melancholy. It favors inspiration, sensitivity, compassion.

In psychology, violet means - heavy, cold, saturated, calm, mysterious. This color tone is fairly easy to suppress with a different color scheme, however, in itself, violet is expressive and deep. It gives clothes a luxurious and solemn look. It is associated with artistry, mysticism, great ideas, as well as intuition. He was present in the clothing of the clergy and kings. Purple is often chosen by healers and creative personalities. He helps a person to calm the soul, to accept everything that happens to him with a calm heart, to be filled with energy of inspiration.

Violet is able to combine thinking and body, spiritual needs with material. Do not recommend to use this tone in the interior or clothing for people with mental disabilities.

Psychologists use purple to work with negative mental states: loss of self-esteem, faith, neurosis, despair.

Blue colour

♦ Causes an atmosphere of trust and security, has a calming effect, and provides mental and physical relaxation. Blue refers to the cold and rich, symbolizes the universe.

In psychology, blue matters, as strict, pure, heavy, mysterious. Blue is successfully used in the development of mental abilities. It frees you from fears and anxieties, clears thinking, gives you the opportunity to listen to your inner voice and make an intuitively correct decision.

Green color

♦ Symbolizes peace, peace, salvation, love, harmony, life, growth. When a person lacks a green tone, he loses harmony.

Green in psychology matters, as calm, gentle, peaceful, rich, lively, fresh. It acts soothingly, unites people with nature, helps to be closer to each other.

Psychologists in their work using a green tone eliminate negative states: anger, stiffness in feelings and emotions, rudeness, instability. Green is not recommended in cases when it is necessary to make quick decisions, because green is relaxing.

Red color

♦ Saturated, hot, heavy, bright. Affects the formation of leadership qualities, as well as activity, confidence, friendliness.

Red in psychology symbolizes power, passionate love, war, fire. Shades of light red act excitingly, and dark ones give solidity.

Red has a stimulating effect, supplying strong but rough energy. In large quantities, red is capable of provoking anger as well as rage. In psychology, red is used to stimulate the nervous system, release adrenaline, improve blood circulation, and increase intimate desire.

Psychologists red color endows sensuality, confidence in the future, it helps to transfer the trouble easier.


♦ The symbol of the sun, the color of gold and divine power. Yellow means in psychology - joyful, light, flowing, warm, bright. This color symbolizes movement, fun, causes a pleasant sensation, assists in the revitalization of mental activity. Yellow has the ability to remain in memory for a long time, however, in combination with other shades, it can cause opposite emotions. For example, greenish-yellow shades have a repulsive effect, personify falsehood, envy.

Yellow is associated with expressiveness, optimism and intelligence. It improves memory, helps in accepting new ideas, increases concentration of attention, favors quick and fair decision-making, organizes, frees from negativity.

Psychologists use yellow to increase the cognitive interest of children, contributes to the perception of new ideas, concentration of thought and better self-organization.

Yellow color is advisable to use in limited quantities in children's rooms, because there is a chance that if there is a lot of it, the children will not fall asleep easily.

The symbolism of the yellow color is due to its tone. If the tones are warm yellow, then this is a symbol of an indestructible marriage, and if they are cold, then it is a symbol of adultery, the color of jealousy, betrayal, lies, and cowardice.

Black color

♦ In psychology, this color means depression, suppression, emptiness, restriction, destructiveness, abstinence. A person who prefers him wants to hide his inner world from society. Black means the end, but it is from it that the new begins. Life originates from the unknown. A person who prefers a black tone can control the situation, retain his power.

Black symbolizes power, mystery, fear, style, anger, repentance, sadness, depth, complexity, elegance, evil, discontent, mourning, wealth, death, formality, anonymity.

Orange color

♦ Favorite color of passionate dreamers and intuitive individuals. Since orange is close to yellow, it has similar properties and features: warmth, lightness, a stimulating effect.

This version of the color palette means cheerfulness, spontaneity, willingness to solve difficult tasks, a positive attitude, passion, joy. Orange has a positive effect on people and is able to bring them out of the depressive mood after disappointments and heavy losses. This shade symbolizes nobility, pleasure, celebration. Individuals who prefer this tone have light, forgiving, responsive character traits, but their peculiarity is arrogance and inconstancy.

In psychotherapy, orange is successfully used in treatment, because it stimulates the emotional sphere, creates a sense of fun and well-being, and also raises self-esteem, releases emotions, teaches forgiveness, is an excellent anti-depressant, improves mood. Pastel shades (peach and apricot) contribute to the recovery of nerve costs.


♦ He is considered the color of creativity, recommended for classrooms and classrooms. Blue in psychology symbolizes lightness, airiness, mind, tenderness, constancy, slightly passivity, purity. He is slightly saturated, cool, calm. If there is too much blue in space, it causes apathy and laziness. Blue color helps to fall asleep with insomnia, because it has a relaxing effect. It helps in psychology to eliminate negative mental states: fear of speaking, shyness, bad relationships.

Also, blue favors detachment from the outside world and calm reflection.


♦ This tone brings with it tranquility, coolness of the sea waves, creativity, healing. It is believed that people preferring decorations with turquoise, overtakes luck. This color is conducive to communication, being one of the coolest shades of the palette. It has a rather attractive appearance, leaving no one indifferent.

Brown color

♦ This color solution is preferred by those who value tradition and family. If the brown man is unpleasant, then this testifies to selfishness and pride, the secrecy of the individual, the absence of candor.

The choice of brown in clothes indicates diligence, dedication, reliability, sustainability. The negative side is the association of brown with disappointments and doubts. Persons who prefer brown tones, often purposeful and loving life, they are also rational, prudent and optimistic.

Pink color

♦ Naive fantasies and dreams, distraction and calming from evil thoughts - such properties are inherent in pink shades. This is the color of carelessness, naivety, childhood, love, as well as a favorite shade of the palette of distrustful and prudent people who think long before making a decision. Pink is preferred by those individuals who fear that they too loudly declare themselves. If a person does not like pink, then this indicates an impulsive, frivolous character.

Lovers of pink are immensely dreamy, hardworking, dedicated to their work. They have a childish naivety, touchy, tearful.

White color

This tone symbolizes innocence, sterility, peace, purity, humility, reverence, accuracy, youth. The meaning of white in psychology is intact, unity, frustration, dedication, birth, boredom, fullness, numbness, lightness, sterility, isolation, simplicity, stiffness. White color is justice, it is impartial.

Grey colour

♦ It does not have a special effect, being only a background for other colors and means reliability, modesty, practicality, sadness, dignity, safety, completeness, old age, intelligence, hardness, degree, conservatism.

A mixture of two opposite tones (white and black) is a neutral sensation. Gray is often ignored by people, as it is associated with everyday life and working days.

Despite the insignificant number of fans of this color, it brings stability, calmness, friendliness, common sense and realism.

Frequent preferences to gray tones indicate a person’s nervousness and emotional exhaustion.

Purple colour

♦ Symbolizes affection and warm feelings, has a philosophical outlook on life, gives a sense of flight and emotional balance. Persons who prefer this color tone are romantic, dreamy, sensual, sentimental natures.

Burgundy color

♦ This shade, formed from brown and red, is preferred by strong business people with conservatism, confidence and solidity.

Burgundy personifies strength and power, so those who choose clothes of this color, more develop stamina, assertiveness, dedication.

Persons who prefer burgundy tone are stingy with emotions, while they are good as energetic organizers.

Psychology of color perception

Any color tone carries information important for communication and feels like a sensory impression. But it is important to bear in mind that this perception of color is subjective, since it is produced in the brain only by the person looking at it.

Color decisions provide information about the world, they also influence the mood of the individual, his decisions and actions. Color is able to generate certain associations or stimulate the human brain, thereby forcing to feel the corresponding emotions, while performing certain actions.

The psychology of color perception can change due to the psycho-physiological state of the individual. For example, if a person is tired, the perception of color will decrease, and in case of danger, on the contrary, the perception of color will increase.

The psychology of color perception is used enterprisingly in advertising and marketing. When creating a logo for any product, the designer takes into account what emotions the individual will have after seeing the image he has designed. For example, the logo or / and the packaging of the dolls should include a pink color that bears fabulousness and sweetness.

The idea of ​​the catering logo is ideally supported by a yellow color scheme that brings friendliness and fun. Such a place (cafe or restaurant) will be shrouded in warm comfort, and, of course, will ensure the flow of customers. Thus, color solutions not only bring brightness to life, but also influence the actions and mood of people, and this in turn is skillfully used by psychologists, advertisers, designers, psychotherapists in their work.