Every day, color everywhere surrounds any person, evoking unique feelings and emotions. The choice of interior and household items, accessories, improvised means, clothing, and everything else according to the shades of the color palette testifies to the personal preferences, internal sensations and mental state of the individual. The personal preferences of the color scale characterize the mood of the upcoming event or temperament.
The choice of color tone drastically affects the psycho-intellectual state of the individual. Psychologists have determined that restrained in colors the environment attracts, soothes, favors the creative atmosphere, improves communication of people. Color tone is able to influence feelings, not logic. Studies have shown that 80% of the color is "absorbed" by the nervous system, and 20% - by sight. There is a certain relationship between color and perception. It is truly established that each color tone has subconscious associations. Color, like form, affects emotionally any personality. He is able to instill a sense of comfort and peace, to attract or repel, disturb or excite. This can be clearly seen when flipping through booklets, viewing good advertising films or looking at posters, casting eyes on expressive spatial and color solutions.